Professional Growth Friday
Leadership and Professional Development Friday
One of our readers recently suggested that our professional development and leadership content should be clearly labeled. The concern is that newcomers might mistakenly assume that this is primarily a professional development newsletter, while our economics audience might find the content confusing.
That is great advice.
Moving forward, professional development and leadership content will be featured on Fridays, as well as in short-form content such as notes and my personal Instagram posts.
But let me be clear about something: I don’t see this as separate from economics.
In fact, this is economics. More specifically, the personal side of it. It is human capital investment, a labor market concern.
When we talk about improving your personal finances, most advice focuses on cutting costs and sticking to a budget. That works, but it’s only half the equation.
The other half? Increasing your income. And the upside there is far greater.
So how do you increase your income? You build skills. You increase your ability to create value. And just as importantly, you learn how to communicate that value so others recognize it.
That’s where today’s topic comes in.
Today, I want to talk about building your personal brand, labor markets, and some social media advice I strongly disagree with.
Why Build a Personal Brand?


