How Starbucks Gets You to Stop Looking at the Price
A cup of coffee costs cents to make. Starbucks charges about $7 for it, and people line up anyway. The gap isn’t the coffee. It’s the behavioral design built around it
What Should Entrepreneurship Students Know About the Economy?
A professor asked us what entrepreneurship students should learn about the economy. Dr. Jeni Al-Bahrani and her student, Sarah Bosse, join Dr. A to discuss pricing, the cost of capital, a record funding year that skipped most founders, and why “if we capture 1%” isn’t a plan.