Bottled water should be the hardest market to profit in. Liquid Death charges two to three times the going price anyway. Here’s the economics behind the skull logo, and what it says about the brands you pay extra for.

Both the CPI and PPI came in hotter than expected. The oil shock from the war is spreading to other prices, and once inflation gets into expectations, it’s much harder to bring down.

Inflation rose to 3.7% in September, driven by a 34.2% jump in gasoline and 74.2% in fuel oil. Core inflation sits at 2.6%, and real wages are falling.

The 2026 Nobel went to macroeconomists, but the lesson belongs in the personal finance classroom. Six principles from Hall and Woodford on income, expectations, interest rates and household credibility.

This year’s Nobel Prize goes to two economists who built expectations into how we stabilize the economy. Here’s why that matters for your mortgage and for the Fed.

Mortgage rates hit 7.28%. On a median-priced new home, that's $200 more a month, and it decides who still qualifies to buy.

Employers added 29,000 jobs in September, far below the 84,000 expected. Here's who is getting hired, why your raise feels smaller, and what a cold market means for you.

Job openings fell to 7.08 million in August, below the 7.2 million expected. Layoffs and quits both dropped, so workers are staying put. Here's what that signals ahead of Friday's jobs report.

Barnes & Noble opened over 60 stores in 2025 and independent bookstores are up 70% since 2020. When convenience becomes a commodity, experience becomes the scarce good.

Students are anxious about choosing a major. The real reason to study economics is flexibility, and here are the skills that turn it into a career

The U.S. ended the de minimis exemption for imports under $800. What changed, why the rule existed since 1938, and what it means for prices, small businesses, and your next online order